Keelson

Let's talk

Tell us what you're trying to eliminate.

Tell us about the repetitive work, manual process, or bottleneck that's taking too much time. We'll take a look before suggesting anything.

Prefer email? Email us directly →

Capability map

What we automate

Nine workflows. Each one starts as an email or a message someone has to read. Here is what happens today, what the system does instead, and what it needs to run.

01

Quote request intake

Today

A rate request arrives as free text, often inside a long thread. Someone reads it, works out origin, destination, mode, pieces, weight, dimensions, ready date and terms, checks rate cards, writes back.

What the system does

Parses the request into structured fields, flags anything not stated rather than guessing, retrieves applicable rates, drafts the quotation for approval. Ambiguity escalates.

Needs

Rate cards, mailbox.

Try this one, live →

02

Shipment status enquiries

Today

"Where is my container." Someone identifies which shipment, checks the TMS and carrier tracking, works out what can be said, writes back. Dozens of times a day.

What the system does

Resolves which shipment the enquirer means, pulls current status from your systems, composes the reply in your house tone, escalates anything with a hold or exception.

Needs

TMS read access, carrier tracking.

03

Document extraction

Today

Bills of lading, commercial invoices and packing lists arrive as PDFs and scans. Someone retypes the fields into the TMS.

What the system does

Reads the document, extracts the fields, validates them against the booking record, flags mismatches for review rather than writing through silently.

Needs

Document store, TMS write access.

04

Customs document chasing

Today

Someone notices a missing certificate of origin, usually late, and emails the shipper. Sometimes nobody notices until the container is accruing charges.

What the system does

Knows which documents each shipment type requires, detects what is missing, chases the responsible party on a schedule, escalates when the deadline gets close.

Needs

Shipment records, document checklist rules.

05

Booking confirmations

Today

The same email, retyped with different reference numbers, many times a day.

What the system does

Generates the confirmation from the booking record, sends on confirmation, logs it.

Needs

TMS read access.

06

Arrival notices

Today

Someone remembers to send it, or doesn't.

What the system does

Triggered by the shipment event rather than by memory, composed from the record, sent to the right party.

Needs

Milestone events from the TMS or carrier.

07

Quote follow-ups

Today

Quotes go out and a large share are never chased. Not from carelessness — there is simply no list.

What the system does

Tracks every quote sent, follows up on a schedule you set, stops when the customer replies, escalates the ones showing interest. Note honestly: at one studio we measured before automating, 40–50% of quotations were never followed up at all.

Needs

Quote records, mailbox.

08

Invoice and payment matching

Today

Remittances arrive and someone works out which invoices they cover. Who owes what lives in memory or a spreadsheet.

What the system does

Matches remittances to invoices, flags partials and discrepancies, sends reminders on schedule.

Needs

Accounting system read access.

09

Exception detection

Today

Problems surface when a customer complains.

What the system does

Watches shipment milestones against expected timelines, flags delays, customs holds and approaching free-time expiry before they become charges.

Needs

Milestone events, free-time terms.

Not sure which of these is costing you most? Run the audit →